Gérard Adam, Les relations sociales, année zéro
نویسندگان
چکیده
منابع مشابه
Les relations numériques individu-marque
RÉSUMÉ. A l’heure actuelle un besoin d’interactivité renaissant se manifeste chez les consommateurs. Il traduit des attentes fortes en termes de proximité relationnelle, de convivialité et d’identification mutuelle. Cette interactivité numérique modifie le modèle de représentation du monde et pose le problème du cadre d’interprétation de cette information. Les entreprises, notamment les marques...
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ژورنال
عنوان ژورنال: Sociologie du travail
سال: 2001
ISSN: 0038-0296,1777-5701
DOI: 10.4000/sdt.35031